Page 81 - Dallas Market Center
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Time  ies when you’re having fun! It’s hard to believe, but it’s been 60 years since Texas real estate developer Trammell Crow broke ground on the Homefurnishings Mart, the building that, along with the Dallas Decorative Center, would be the foundation for what is today Dallas Market Center.
The Market Center was conceived as a solution for manufacturers and wholesalers who had no centralized space to meet e ciently with buyers. And buyers in the area needed a place to shop.
Crow seized the opportunity and the Dallas Decorative Center and Homefurnishings Mart were built in 1955 and 1957, respectively. When the  rst major market was held in the summer of 1958, less than 2,000 retailers attended.
“A company with six decades of experience must continue to innovate to remain relevant, especially in our industry,” DMC President and CEO Cindy Morris said. “Our founder Trammell Crow used to say that ‘there is as much risk in doing nothing as in doing something.’”
As wholesaling and retailing have evolved, so has Dallas Market Center. Today, the campus encompasses four buildings and more than a half a billion square feet. DMC hosts markets that bring in more than 200,000 attendees a year from all 50 states and some 80-plus countries. The Trade Mart, built in 1959, has expanded  ve times in the last 60 years, and just four years after building the World Trade Center in 1974 with seven  oors, it was topped o  with another eight.
Today the campus goes beyond home décor and furniture, having added gift; gourmet food and housewares; lighting; holiday,  oral and seasonal; and apparel and accessories to the mix. DMC, for example, hosts such destinations as Lightovation, the Gourmet Market and FashionCenterDallas.
This year, the original Homefurnishings building returns to its home and furniture roots on the  rst  oor, now the Interior Home + Design Center (see story, page 60). It will showcase curated furniture and home décor resources
for the booming interior design community in Dallas and surrounding areas. IHCD2 will continue to house holiday,  oral and seasonal decor.
“We continue to push forward with new showrooms, new partnerships, and new initiatives such as the opening of the Interior Home + Design Center.” Morris noted. “Just as the retail experience continues to change so does the DMC experience.”
And the retail experience has changed dramatically in recent years. Rarely will you see market attendees without their phones in hand, checking emails, taking pictures, sharing on social media. Dallas Market has kept up with the times. You can  nd DMC on all of the important social media platforms where buyers and retailers connect with their customers— Facebook, Instagram, Snapchat, Pinterest, YouTube. And the DMC website makes it easy to  nd the resources you need to connect with your suppliers at market and beyond.
Cultivating a friendly atmosphere for easy business transactions between retailers and exhibitors has always been a priority at DMC. Information booths, the Dallas Market Center app, revised, comprehensive Buyer’s Directories, and DMC TV are just some of the ways
The Market Center supports its retailers and exhibitors.
That’s nothing new though. In 1979, Crow embarked on another  rst with hospitality in mind when he built the Anatole, a 1,000-room hotel designed for markets directly across from the Dallas Market Center.
The city’s central location—70% of travelers in the U.S. can get here in 3.5 hours or less by plane—has helped to fuel the market’s growth. And statistics show that many of DMC’s attendees don’t shop anywhere else.
For 60 years, the threads connecting DMC’s past, present and future are its core customers. The market center’s ongoing mission is to be a partner in the success of its manufacturers, retailers and business partners. “Above all else, we are encouraged and inspired by our customers,” Morris said.
Here’s to the next 60 years!
By Diane Falvey

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