Page 72 - Dallas Market Center
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The move to the new Interior Home + Design Center at the Dallas Market Center this June makes perfect sense for Jason Phillips, vice president at the Philips Collection. “Dallas Market Center shows are really strong for us, and day to day, this is our best- performing design center,” he said.
The new DMC showroom is particularly important for the Phillips Collection as it gives the company approximately 25 percent more space (3,000 to 4,000 square feet) than its previous showroom on the 10th  oor in the World Trade Center. Phillips Collection is growing double digits, Jason said, and the showroom is a re ection of the investment the company is making to continue that growth.
Phillips’ new location will allow the company to expand the breadth of its collection and merchandise in a way that inspires designers and retailers. “We’ll be using the new showroom as a testbed for a new merchandising approach,” Jason said, noting that Phillips will feature its furniture and accents in
room settings designed to help buyers visualize the furniture in their projects or retail stores. “Lifestyle settings create a more innovative interior setting. People can sit. The new merchandising will create a familiar, comfortable environment.”
The move also allows Phillips to show a broader selection of its Origins collection, something Jason said was logistically impossible when the company was on the 10th  oor. Origins, which accounts for
half of Phillips’ business, is comprised of one-of- a-kind pieces with natural  nishes, such as live edge dining tables. “We can show more and store more in the new showroom,” Jason noted. “We have exclusive products in each show.
“It’s not just a company moving down there. We’re creating an experience. It’s a pleasure for customers to come into these showrooms and really be taken care of. It’s an amazing presentation.”
When Dallas Market Center expanded the World Trade Center from seven  oors to 15 in 1979, Taylor’s was one of the  rst showrooms to open on the 10th  oor. Now, Taylor’s embarks on another  rst—the big move to the IHDC.
Taylor’s is the perfect  t for its new Interior
space. The showroom features high design in such categories as lighting, wall art, home furnishings and accents and features brands such as Visual Comfort, Dessau, Shadow Catchers, Emissary Home, Bliss Studio and In2Green.
Jane Murray is excited about the move. When the 10th  oor showroom  rst opened, it was 1,200 square feet. Over the years, the showroom has grown to 20,000 square feet as other tenants have moved. “It’s a circuitous route,” Jane said. “In IHDC, we’ll have a more linear layout so clients and dealers can easily see what’s in the showroom.”
All current Taylor lines, and one new one—Lace eld Designs, which makes pillows—will be moving to the new showroom, where a similar, yet more organized, footprint awaits. Jane is excited about the move. “We’re very happy to be one of the  rst to open in another new location,” she said.
ZUO Modern has been looking forward to its move to the Interior Home + Design Center at the Dallas Market Center. “We were one of the  rst companies to sign on for an IHDC showroom,” said Serena Martin ZUO marketing and tradeshow coordinator. “We’re excited about the concept of something completely di erent and open all the time. We have such a passion for interior design.”
ZUO, which o ers indoor and outdoor furniture, lighting and mirrors, launches hundreds of new products every three months, and this summer is expanding its footprint even further with a new home accents division—ZUO Décor—which will feature decorative accessories.
“Bringing in new products keeps the assortment fresh, and it’s bene cial to our retailers,” Serena said. “Collections will stay true to ZUO’s motto for fun colors and diverse textures, while boldly starting new trendsetting home fashions,” said Andrea Guardiola, the new director for the ZUO Decor division.
ZUO’s new IHDC location will be the optimal place to launch the new division, added Serena. “Our business in Dallas has grown by leaps and bounds in the last year,” she continued. “There are more ASID and AAID members in Texas than in all other regions combined. There are people out there designing every day, and with Dallas being so central and open daily, we have had great success,” she said.
62|SUMMER 2017

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