Page 89 - Dallas Market Center
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HANDMADE FOR HOME
On the 6th  oor of the World Trade Center, temp furniture and home accent companies set up inviting showcases with all products home-related. Here, you can  nd companies like Michaelian Home owned by Jason Sumner and his wife Carol Lyne. This Hendersonville, NC, company prides itself
on handmade craftsmanship. Hand-hooked wool and cotton accent rugs, indoor/outdoor rugs, and needlepoint, hand-hooked and printed pillows make up the bulk of Michaelian Home’s product line.
The Sumners get design cues from their antique rug collection, contemporary design styles and their customers. At the Dallas Market Center, for example, Carol Lyne said, farm animal pillows have been strong sellers. While only in town for markets, Michaelian Home has exhibited in Dallas for about 10 years. “We love the Dallas Market,” she said. “Our customers continue to come back. We also pick up new business at each market as well.”
Michaelian Home caters to a diverse retail base with its custom creations and can customize sizing on rugs and designs on pillows. There is no minimum order, so customers can try new designs out and reorder as needed.
This June market, Michaelian Home is showcasing new vibrant hues and patterns designed to attract the Millennial customer. You can  nd Michaelian Home in its professionally merchandised booth 307 on WTC 6 along with many other home companies.
THE NEXT NATURAL STEP
Move on up to the 12th  oor in the World Trade Center for more great temporary exhibitors that might just be showing your next hot seller.
Natural Life moves from a rep showroom to a brand- new 12th  oor Temp booth this summer with more than 500 new products. And that’s not all.
For Natural Life, which has shown its assortment
of “irresistible treasures”—home and gift, fashion and accessories—at the Dallas Market Center for years, its new dedicated merchandising space is designed to help the company better connect with and take care of its customers. “We live and breathe this brand, and we hope to bring a more personal experience to our customers,” senior marketing manager Natalie Cha n said.
“Dallas is one of our best shows. We get a lot of really great customers,” Cha n continued. “It is why we are investing in our brand here. Our strategy for 2017 is to get closer to our customers and be a better wholesale partner.”
While Natural Life products run the gamut from apparel and fashion accessories to trinkets, jewelry, household items and beyond, everything is tied together by the company’s unique design style and positive messaging. This summer, expect to see lots
of pineapple motifs and tiny things, Cha n said. Miniature succulent pots, trinket dishes, little keepsake gifts to give to mom, sisters or friends, have been popular for the company. Another area of growth for Natural Life is hydration, as it expands its water bottle lineup and adds tumblers to the collection.
To better serve its customer base, Natural Life is also changing its year-round product strategy, Cha n said. Going forward, the company will introduce new products each month. “We’ve learned from our customers that they love when we release new products,” she said.
To see all of Natural Life’s new product launches for summer 2017, as well as its new brand and merchandising strategy, visit them at Booth #3500 on the 12th floor in the World Trade Center. While you’re there, be sure to see many great makers in Temps on 12.
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