Page 70 - Dallas Market Center
P. 70

SCENE & HEARD
M ore than 500,000 people are relocating to the Lone Star state each year. As a result, Texas ranked first in new single family
home construction in 2016. With new residents and new homes come business opportunities for the design community.
Texas is home to the largest chapter of the American Society of Interior Designers in the United States,
and Dallas is home to the largest ASID chapter in Texas. This industry accounts for more than $900 million in annual revenue for the state.
Dallas Market Center is responding to this growth by upping its design game as well, introducing the Interior Home + Design Center this June after a multi-millon dollar renovation that stays true the building’s mid-century design.
“Given the growth of the interior design business, now is the perfect time to expand this industry
in Dallas. It’s the largest expansion of the home décor industry here in more than 40 years,” said Dallas Market Center CEO and President Cindy Morris. “This signi cant investment in new space for luxury home showrooms will help build even greater tra c to the entire campus.”
DESIGN STARTS HERE
The Interior Home + Design Center is a renovation of the original mid-century DMC Homefurnishings building, most recently known as the International Plaza. The renovation on the  rst  oor will take place in two phases, with the  rst phase completed for June’s Total Home & Gift Market, where high- design home decor exhibitors are unveiling new digs. In addition to an edited selection of expansive permanent showrooms, IHDC will feature The Gallery, a permanent shared exhibit space. Booths in The Gallery will be supported daily by Dallas Market Center sta .
In total, IHDC will cover 220,000 square feet of showroom space. Open every day, the convenient  rst- oor location, ample parking and natural light (windows will be installed in phase two of IHDC construction) will make IHDC the place to shop
for the design industry and retailers. IHDC2 will continue to be home to seasonal,  oral and holiday exhibitors.
“One of the biggest strengths of Dallas Market Center is that we host more daily design tra c, more interior design tra c, than any other market in America,” Morris noted. “Our exhibitors certainly understand the value of year-round tra c.”
For their part, IHDC exhibitors are excited about the opportunities the revitalized venue will provide them, including larger showrooms, the ability to showcase lifestyle décor and the convenience of
a  rst- oor location, whether for staging or for customer convenience.
HOME BASE
IHDC Transforms Open Daily Design Business
ONE OF THE BIGGEST STRENGTHS OF DALLAS MARKET CENTER IS THAT WE HOST MORE DAILY DESIGN TRAFFIC, MORE INTERIOR DESIGN TRAFFIC, THAN ANY OTHER MARKET IN AMERICA.
– CINDY MORRIS, DALLAS MARKET CENTER –
60|SUMMER 2017


































































































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