Page 52 - Dallas Market Center
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SCENE & HEARD
ERIC & ELOISE COLLECTION. ACCENT DECOR. WTC 280
BY JUNE WE CAN POINT OUT SOME OF OUR TOP SELLERS.
– JARROD PATE, THE ROUND TOP COLLECTION
TOP, CLASSIC ORNAMENTS FROM VICKERMAN, IHDC 2F140. BELOW, WREATH AND CARDINALS FROM RAZ IMPORTS, WTC 340.
 oral collection. While the company keeps its holiday focus in the showroom all year long, these everyday products are front-and-center during the June market, said Howard Marcus, vp of sales at Vickerman. With approximately 5,000 new SKUs introduced each year, merchandising changes can reveal products that were hidden before.
According to Accent Décor’s Taylor, product popularity is often driven by displays. “Where an item is displayed and how you’re showing it can really make customers pay more attention,” she said.
ALL STOCKED UP
Suppliers understand that for many retailers, storage is tight, and for designers and commercial accounts, sometimes the need isn’t there until later in the season. As a result, more holiday-décor-focused companies are stocking up for later months.
“We have a very large third- and fourth-quarter inventory position,” Vickerman’s Marcus noted. “We shine the most in the end of the year. We carry ample inventory to ship orders as late as October, November and even December. Our orders usually go out by the next day,” Marcus said.
The Round Top Collection is also prepared from
an inventory perspective. “We’re prepared for June buyers with a lot of inventory,” said Jarrod Pate, Dallas Market showroom manager. Round Top focuses summer debuts on holidays such as Valentine’s and Easter. But the exhibitor doesn’t fall short on fourth- quarter holiday decor. “We don’t reduce our holiday displays for fall and Christmas,” Pate said. He added that Round Top sees a wider variety of retailers in June looking for holiday décor—fashion boutiques, bakeries and  orists, for example, are looking for window display inspiration.
As Accent Décor’s holiday collection is only just completed for June market, Taylor said, her company also has robust inventory for summer. “We  nd that some of our smaller retailers wait
for June to shop holiday,” she said. By June, Accent Décor has had time to see what’s really trending and place reorders if necessary. “January is a litmus test,” Taylor commented.
Round Top’s Pate agreed. “In January, we are just introducing new collections. By June, we can point out some of the top sellers because we’ve been watching the buying patterns for a couple of months. We’re seeing the trends,” he said.
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