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WE ACTUALLY PREMIER MORE HOLIDAY ITEMS IN THE JUNE MARKET THAN IN THE WINTER MARKET.
– KARLA TAYLOR, ACCENT DÉCOR
TABLEWARE IN THE ERIC & ELOISE COLLECTION. ACCENT DECOR. WTC 280
meet the demand of her customers if trends shift. “Depending on what customers are seeing in magazines, on TV or online, what they want can change,” Grant said.
There’s a lot of new to see come June, from spring holidays to harvest to winter. Midwest-CBK, recently reported that it introduced more than 250 new holiday items in March, which many retailers will see for the  rst time in June.
“We actually premier more holiday items in the June market than in the winter market,” said Karla Taylor, creative and PR planner for marketing and advertising placement at Accent Décor. “We do a
soft launch in January and premier our full holiday line at summer market.” In January, Accent
Décor soft launched its first new custom holiday collection—Eric and Eloise. The new collection includes everything from ornaments to decorative plates to floral pieces. “In January, we’re sometimes waiting on samples,” Taylor said. By June, everything is in place. Accent Décor creates versatile holiday collections that can be displayed all winter, or Easter offerings that work all spring.
Catherine Hobbs, owner of Shreveport, LA-based Lewis Gifts said she does the bulk of her holiday décor shopping in March but she does leave room in her budget for holiday items at the June
ABOVE: REINDEER FIGURINES FROM RAZ IMPORTS CAN DOUBLE AS HOME DECOR ALL WINTER. WTC 340
Market. “I will save space in the budget, knowing that there will be some artisans who do specialty holiday items,” Hobbs said. “If my showrooms have new holiday, I’ll go ahead and add that too.”
While not all holiday vendors are showcasing additional fourth-quarter holiday décor in June, it still makes sense for retailers to swing by because of showroom merchandising changes. Vickerman, for example, launched a new holiday and everyday kitchen textiles line and expanded its everyday
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