Page 42 - Dallas Market Center
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SCENE & HEARD
Dallas Market Debuts
D allas Market Center has announced DMC TV, set to air at the June Total Home & Gift Market. DMC TV is part of a broader Dallas Market
initiative, Market 360, which is designed to connect attendees via new and existing media platforms—social media, podcasts and the new DMC TV.
“We are transforming the market experience from independent to collaborative, from anonymous to personal and from centralized to customer-driven,” said Cindy Morris, president and CEO of Dallas Market Center. “The latest statistics show that 90% of retail shoppers use a digital device while shopping in-store. In a similar spirit, we know that buyers come to market using a digital device to make
their experience more successful. This blended experience of digital and in-person is not the future; it is the technologically enabled present.”
PROGRAMMING
Starting at 9:00 am on Wednesday, June 21, the opening day of the Total Home & Gift Market, DMC TV will feature a live broadcast three days in a row. All segments will be  lmed in the atrium of the World Trade Center.
Produced in “The Today Show” style and hosted
by Dallas Market Center’s Kadee Co man, the segments will feature special guests, market events, trends and the latest market news. DMC TV will live-stream on social media and on more than 150 video monitors throughout campus.
The Podcast Studio, another new market initiative, will take place in partnership with James Swan, the host of the Million Dollar Decorating podcast. James is recording his must-subscribe podcast while at Market and will interview special guest Greg O’Neal. Greg is the Chief Collaboration O cer for Cur8, an online marketplace debuting this summer as a comprehensive destination
for “what’s next” in design including smart, healthy, socially responsible products. James has interviewed hundreds of thought leaders with a goal of entertaining, educating and inspiring. The Million Dollar Decorating podcast is available on milliondollardecorating.com and via platforms such as iTunes and Stitcher.
KADEE COFFMAN, VP, MULTIMEDIA COMMUNICATIONS AND HOST OF DMC TV.
WE ARE TRANSFORMING THE MARKET EXPERIENCE FROM INDEPENDENT TO COLLABORATIVE...FROM CENTRALIZED TO CUSTOMER-DRIVEN.
– CINDY MORRIS, DALLAS MARKET CENTER
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